EBSO Benefits Develops Enterprise-Wide Solution with Enquiron Partnership

EBSO, Inc., a third party administrator with corporate headquarters in Milwaukee and St. Paul has expanded their partnership with Enquiron to provide Enquiron’s solutions to all of their self-funded clients. This expansion allows EBSO to deliver value to more clients and further assure that their clients are kept well informed regarding changing employer laws and regulations, placing EBSO’s expertise far above their competitors in the TPA marketplace.

“By including the Enquiron suite in our standard service offering, EBSO is able to extend the peace of mind we bring to our broker partners and clients,” said Bruce Flunker, President of EBSO Inc. “Gone are the days of responding to a client with the words: ‘you’ll have to check with your benefits attorney.'”

Each EBSO client now has unlimited access to Enquiron’s award-winning HR, employment and ERISA law content, tools, and guidance, including articles, training courses, guides, forms and more. Clients’ access to employment law and ERISA attorneys saves both time and significant amounts of money each year.

“We are excited that EBSO and Enquiron have expanded our partnership,” said Brian Hansen, Vice President of Business Development at Enquiron. “We are committed to listening to our partners and crafting a product suite that will deliver practical value to their clients and position them well against their competition.”

About EBSO Inc.

EBSO, Inc. is a third party administrator.  With corporate headquarters in Milwaukee and St. Paul, EBSO has grown to become a leader in the TPA industry. Today EBSO has offices throughout the United States including Arizona, Minnesota, Iowa, Kentucky, New Mexico, Ohio and Wisconsin. EBSO’s philosophy is to seek out the best resources, the timeliest information and the most innovative technology and use it to provide customers with cost-effective solutions in a way that is personal, fast, direct and honest.

About Enquiron®

Enquiron, www.enquiron.com, headquartered in Boston, Massachusetts, provides consultative business solutions to employers in all 50 states, across various industries, sectors and sizes. Since 1996, Enquiron has revolutionized the way that services impacting HR, Employment Law, Health Care, Retirement, Cyber and more are delivered to and utilized by employers. Enquiron has locations across the United States and is a trusted partner to organizations who need specific answers to specific questions.

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ACA Fee Moratorium and Self-Funding

acaWhen Congress delayed the Cadillac Tax until 2020, the same law placed a one-year moratorium on the annual fee the ACA imposes on health insurance carriers. While the fee does not have a direct impact on TPAs or self-funded plans, it does sometimes impact stop loss premiums.

Since this fee applied to insurance carriers and not the majority of self-funded plan costs claims, some small group plans that moved to level funding may experience a slight cost increase in 2017. When the tax returns in 2018, the revenue targets are expected to increase. If the tax increases from its previous levels of 3% to 4%, the potential savings available to self-funded and level-funded plans will increase as well.

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Digital Marketing Delivers Results for EBSO and Other TPAs

The article below is featured in Ernie Clevenger’s 2/6/17 MyHealthGuide Newsletter, News for the Self-Funded Community. MyHealthGuide Source: Barcelona Creative Group, 1/30/2017

While personal relationships have long been the foundation for Third Party Administrator business strategies, many TPAs are now discovering the proven benefits of  adding a strong digital marketing program such as those developed and supported by Barcelona Creative Group.

ebso-mobile-marketing-blogWith a business model based on creating and nurturing strong personal relationships, most TPAs have been somewhat hesitant about pursuing digital marketing strategies.

The influx of “millennials” now populating the TPA market as decision makers, employees and plan members has altered this dynamic. TPAs are discovering that this younger, 25-34-year-old audience prefers to utilize digital and social media channels for information on health plans and benefits coverage. They also prefer useful content over promotional ads and want to access their information via mobile devices – with content delivered in easily digestible chunks and formatted for viewing on smaller screens.

For years, Barcelona Creative Group (BCG) has been working with its TPA clients to incorporate advanced digital strategies into their existing marketing programs. Interactive websites, blogs, online videos, email marketing, mobile applications, paid search and social media postings on sites such as LinkedIn, Twitter and Facebook are generating increased  interest from this younger demographic. These digital strategies have also significantly enhanced TPA brand awareness and are delivering quantifiable results.

Establishing an Online Presence

“In 2016, every one of our TPA clients saw a major increase in mobile traffic to their websites of from 28 to 46 percent. To maintain this growth and expand our capabilities in this key area, we’ve added new team members who bring a wide range of digital and social media expertise to our creative endeavors,” said Juli Barcelona, president and COO of Barcelona Creative Group. “When combined with our 20+ years of experience serving the TPA industry, these added resources allow us to maximize our clients’ online presence and build awareness and interest in the services they provide.

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Further, digital marketing can be less costly than more traditional advertising and captures valuable viewer data including contact information, business profiles and areas of interest. Outgoing digital media and social postings can also be targeted to reach a specific demographic, such as agents or brokers in a defined state or region.

According to Tom Barcelona, founder and CEO, program success is about more than just utilizing digital media. “It’s about building a cohesive brand with a common look, feel and message that runs throughout each web page, white paper, blog/social media post, sell sheet and proposal,” he states. “We work to ensure that all of these media are used in concert to position the TPA as an authority and make them easily recognizable, no matter the digital vehicle. No longer are big carriers the only online presence for health benefits information.

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Brooks Goodison, president of Diversified Group in Marlborough, CT, had a specific goal in mind when working with BCG on their digital strategy. “We want to be widely known as self-funding experts and trusted benefit advisors,” he states. “The branding and digital marketing initiatives developed and implemented for us by Barcelona Creative Group have helped us  establish a strong and far more visible presence in the marketplace. In fact, brokers have told us that they’re seeing us everywhere.”

“We consistently get positive feedback from employers and brokers about our website and recently signed a stop loss carrier who was able to find us through an online search,” says Bruce Flunker, president of EBSO, Inc., a national TPA with sites across the U.S.

“The digital strategy we’ve developed with Barcelona Creative Group has enabled us to keep our widespread internal staff informed, while delivering qualified leads for our organization,” added Cindy Sheffield, CEO of EBSO, Inc.

About Barcelona Creative Group

Barcelona Creative Group has been supporting some of the most successful members of the TPA community for over 25 years by unleashing the power of creativity to build brand awareness and deliver proven results. Barcelona Creative Group – Driven by the belief that creative is not a department, that all media is social and that passion never punches a clock.

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